TradeKey – The Platform That Connects Chinese Manufacturers with the World

China has become one of the top exporting nations in the world. If we go back a decade, Chinese suppliers were only dedicated to serving their local demands. However, their capabilities and potential were enough to deal with many other countries. That’s where TradeKey jumped in.

TradeKey is a leading online B2B marketplace that has been connecting Chinese manufacturers with international buyers smartly. Their robust online trade portal helps all businesses connect and trade. In addition, TradeKey also offers special services to help brands grow in their respective markets. All you have to do is signup and get your brand listed on their supplier’s directory. Once that’s done, you’ll be linked with many relevant buyers. – And that’s not all! Here are a few more benefits of relying on this top online B2B marketplace.

1.    More than 9 Million Active Members

Within ten years of operations, the TradeKey network has multiplied. Currently, this online trade portal has more than 9 million members. That means you can surely find a relevant buyer or supplier to close your next deal with.

2.    Numerous Industries

If you are wondering whether your business will fit in this platform or not, you’ve got nothing to worry about. TradeKey has B2B companies that belong to almost every industry you could ever think of. Their product directory is filled with many goods and services that you can look up quickly on the website.

3.    Round the Clock Support

TradeKey’s support team can be held responsible for their rapid growth and success. As a new digital platform, many people never understood what the objectives of this marketplace were. However, their representatives were always on their toes, guiding and helping businesses first by registering, then by providing them with relevant buyers and suppliers in the form of leads.

4.    Top-of-the-line Digital Services

TradeKey has always admired digital marketing as the best strategy to enhance a brand’s reputation. Therefore, to save time and resources of their loyal members, they also offered digital services at reasonable prices. These services include;

• Website designing
• SEO marketing
• Social Media Marketing
• Content Marketing
• PPC

Along with that, they also provide B2B premium services to all businesses hungry for rapid growth. If you have a budget and want TradeKey to provide you with guaranteed leads, then all you have to do is choose one of the B2B premium services they offer.

Wrap Up

If you are planning on launching a new B2B venture, then you’re going to have to face many barriers and challenges in the race of survival. However, TradeKey can make your journey easier. With the help of their verified Chinese directory, you can comfortably connect with a manufacturer regardless of your geo-location. In addition, you can request for special services and boost your growth to become a leading B2B company in your respective industry in no time.

How To Establish an Effective B2B Content Marketing Plan?

If you are still trying to build your B2B brand, then content marketing is a great strategy to start with. In the modern B2B environment, trust is crucial for quality lead generation and conversion. With the help of a well-defined content marketing plan, you can leverage your online B2B platform into a leading brand.

However, you have to make sure that your plan is engaging. In addition, it also has to be organized and targeted to your potential audience. High-quality content is one of the finest ways to connect with your prospects as recent research has shown that decision-makers read an average of 10 posts or articles before finalizing on the buying decision.

However, creating an effective plan is the tricky part. To help you out, we have shortlisted a few tips that can increase your chances of creating an effective B2B content marketing plan.

1.    Initiate an Effective B2B Blog

Quality blogs generate keyword search traffic to websites, offer you an opportunity to be known as a market leader and help you become active on social platforms. To be precise, around 80% of B2B organization has an active B2B blog. Your blog should always focus on what your audience needs.
The primary purpose of your blog is to develop an image of your brand as an experienced resource provider. If you are speculating what type of content you can share on your blog; almost anything. From employee profiles event promos, How-Tos, guides, webinars and much more. However, in order to make your content compelling, you have to make sure you use the right keywords.

2.    Reach Out to Your Target Audience Via Social Media

Social media marketing (SMM) is known to be an effective digital marketing technique. In addition, many businesses are using this strategy due to its nature of being cost-effective. Apart from that, social media can enhance your reach further than your online blog. In fact, you can share all your content on your social media pages to establish a following on these networks.

However, the platforms you use should depend on your niche and target audience. For example, if you are running an online clothing and apparel store, then Pinterest should be the ideal platform. If you are a B2B company trying to attract business leaders and decision makers, then LinkedIn ought to be on the top of your list. Regardless of your approach, Facebook being the number one social media platform, you can’t ignore using their media channel due to its traffic and popularity.

Endnote

A B2B content marketing plan is crucial to revamp your brand and make it credible in your respective industry. However, you have to make sure that you deal with all the branches of digital marketing to ensure the success of your content. Start from building a compelling blog and use social media platforms to promote it. Once you experience traffic from your content, your B2B platform will establish greater lead generation and conversion.

Pros and Cons of Running a B2B Venture

A business-to-business (B2B) venture deals with other companies. If we compare a B2B organization with a retailer, then we can conclude that such ventures also has several weaknesses and strengths. If you are still not sure whether you should launch your B2B organization or not, then here are a few pros and cons to help you make up your mind.

Pros

• Market Stability and Predictability

The B2B market has always enjoyed more predictability and stability. Whereas, in B2C, consumer choice and trends change every now and then. In addition, to make sure that you, even as a startup, get business, many online B2B marketplaces like TradeKey, offer a platform that connects buyers with suppliers. Once you sign up, you’ll be able to find relevant buyers for your products and services efficiently.

In addition, B2B companies usually stick to buying from one supplier as they prefer a long-term relationship. In fact, many will sign a contract with you that’ll bond you to stick to supplying only to them. – As long as your output is being sold, you’re on the right path!

• Greater Customer Loyalty

In the B2B environment, once you succeed in winning a client’s trust, you can expect them to be loyal to you. Even if a competitor walks up to them and offers them similar products at a lower price, they’ll prefer sticking with you. B2B buyers are usually more focused on quality not price. Because most of the time prices are quite similar. However, when it comes to quality, many companies fail to provide the best.

It’s pretty time-consuming and expensive to change a potential client. Therefore, it’s your responsibility to maintain good relations with your buyers and ensure that quality is always taken care of.

Cons

• Marketing Challenges

When it comes to promoting B2B products online with digital marketing techniques, we can state that it gets pretty challenging. If we compare it with B2C customers, then convincing a single person is more leisurely. However, when it comes to B2B clients, there are many people that you have to attract. Starting from the purchase associate to the manager, and sometimes even the business owner. Even if one of them doesn’t feel satisfied, your efforts will go to waste. In such cases, you can either consider the services of a professional B2B digital marketing agency or hire an experienced and qualified team to handle it.

• Small Customer Pool

Unlike B2B companies, you’ll never be dealing with numerous clients at once. First of all, you’ll usually only have a maximum of 10-20 clients that you’ll be working with throughout the year. The key to success in this industry is to maintain your clients and convince them to come back to you.
The shortage of customers is a significant threat to B2B organizations as you could even go through months without even selling a single product during the off-season.

Wrap Up

Though operating a B2B organization has challenges, you can succeed with the right planning and approach. Initiate the best B2B digital marketing strategies and try to capture as many leads as you can. Once you have a good clientele, work on maintaining their trust and satisfying them.

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Pro Tips To Rapidly Generate Quality B2B Leads